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Updates & guides.

Research, product updates, and practical playbooks for how you show up in answer engines.

Oct 16, 2026
We asked AI 50 questions about running shoes. The biggest brand isn't the most loved.
We asked AI 50 questions about running shoes. The biggest brand isn't the most loved.
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Oct 16, 2026
Google just admitted the problem.
On 15 October, Google announced it's adding more links to AI Mode and AI Overviews, moving them higher in answers, and testing a box near the top that features one or two websites.
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Oct 16, 2026
The Nike Paradox: AI talks about Nike more than anyone, and likes it less than almost anyone
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