Eye Blog
Updates, research, and practical guides for improving how you show up in answer engines.
Aug 2, 2026
Why August Is the Real Deadline for Holiday AI Visibility
Black Friday 2026 falls on November 27th. Most retail teams still treat late October as "getting serious" time. But the data on how AI-assisted shopping actually plays out this year points to a different, less comfortable deadline — and it's already here.
Aug 1, 2026
AI Search in 2026: The Verified Numbers, and Where They Disagree
There is no shortage of statistics about AI search in 2026 — the problem is that a lot of them contradict each other. Different research firms measure different things (installed-base usage vs. referral traffic vs. revenue vs. regional samples), and the headline numbers you see quoted often depend entirely on which of those four things is actually being measured. This is an attempt to lay out the most-cited figures honestly, including the places where they conflict, rather than picking whichever number tells the cleanest story.
Jul 31, 2026
Inside the Action Plan: From Data to Done
Most AI visibility tools stop at the dashboard. They'll tell you your mention rate, your position, your sentiment — and then leave you to figure out what to actually do about it. That gap, between "here's your data" and "here's what to do next," is exactly what the Action Plan closes.
Jul 31, 2026
When AI Gets Your Brand Wrong: The Hallucination Problem Nobody's Fully Solved
Every conversation about AI visibility eventually runs into the same uncomfortable fact: sometimes the AI is simply wrong. Not biased, not unfair — just factually incorrect, delivered with the same confident tone as everything else it says. For a brand relying on these systems to represent it accurately to customers, that's not a minor technical footnote. It's a real, measurable risk, and the data on how often it happens is more sobering than most brand teams realize.
Jul 30, 2026
How Brands Actually Get Discovered Inside AI Chats
When a large language model recommends a brand, it isn't running the equivalent of a search-engine ranking algorithm. It's making a judgment call, assembled from two very different sources of knowledge, at the moment a question is asked. Understanding that mechanism — not guessing at it — is the difference between a brand-visibility strategy that works and one that's optimizing for the wrong thing entirely.
Jul 30, 2026
Inside OpenAI's Advertising Platform: What Brands Need to Know
For years, OpenAI insisted advertising had no place in ChatGPT. In 2026, that changed — and it changed fast. What started as a cautiously worded "testing phase" in January has, within six months, become a self-serve advertising platform at ads.openai.com with agency partners, published pricing, and campaigns already running for national brands. Here's what actually happened, and what it means for anyone thinking about visibility inside ChatGPT going forward.
Jul 30, 2026
The Data Behind AI Shopping in 2026
For most of the last two years, "AI shopping" was a forward-looking narrative more than a measurable channel. That has changed. In 2026, it is a documented shift in consumer behavior, a live economic battle between platforms and retailers, and an infrastructure build-out involving nearly every major payments network. This is a look at the data behind that shift — where it stands today, what's driving it, and what it means for brands trying to be found.
Jul 29, 2026
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