Platform · Market Insights

What people ask AI across your whole category.

Go beyond your own questions: the brands AI names most in your space, the sites it cites, the real questions people ask and how much demand each one has.

Free plan · No credit card · or book a demo

Share of voice
Brand mentions across all tracked questions
Northpeak31%
You27%
Strideline19%
Tempo13%
Others10%
Real questions
Monthly demand
Category leaders
Sources AI cites
How it works

Market Insights in five steps.

  1. 01
    Enter a keyword or domain

    Your category, a product line or a competitor.

  2. 02
    Pick a market

    Country and language.

  3. 03
    See the category

    Brands, sources, questions and demand.

  4. 04
    Feed your agents

    Real questions shape your FAQs, pages and keyword lists.

  5. 05
    Track it

    Come back as the category moves.

Prompts & demand

The questions worth answering.

Real questions people ask AI about your category, with monthly volume, so you write for demand, not guesses.

  • Volume by question
  • Query fan-outs: the searches AI runs behind each question
  • Used by your agents
What people ask AI in your category
Real questions · monthly AI search volume
“best running shoes for beginners”18.4K
“running shoes for flat feet”12.1K
“best trail running shoes 2026”9.9K
“are carbon plate shoes worth it”6.6K
“eco-friendly running shoes”4.4K
Brands and sources

Who leads the category in AI answers.

The brands AI names most and the sites it relies on, for any keyword or domain.

  • Category leaderboard
  • Most-cited domains and pages
  • Compare markets
Sources AI trusts in your category
Times cited in AI answers · whether they mention you
runnersworld.com
Missing you
reddit.com
Mentions you
yourbrand.com
Mentions you
rtings.com
Missing you
outdoorgearlab.com
Missing you
wikipedia.org
Mentions you
Questions

About Market Insights.

Step-by-step guide in the docs.

How is this different from Analyse?

Analyse measures the questions you choose for your brand. Market Insights shows the whole category.

Do agents use it?

Yes. The questions and demand you research here shape the deliverables agents write.

Find out if AI recommends you.

Set up in minutes. See where you stand today, and get the first fixes the same day.

Free plan available. No credit card to start.