October 16, 2026
We asked AI 50 questions about running shoes. The biggest brand isn't the most loved.
We asked AI 50 questions about running shoes. The biggest brand isn't the most loved.
Our EYE study across the leading AI platforms: ā Nike owned 72.2% share of voice. Nearly 7x ASICS by mentions. ā But ASICS scored 0.59 sentiment. Nike scored 0.28. AI talks about Nike more. AI speaks better about ASICS. When someone asks "best stability shoe for flat feet?", which brand do you think the answer recommends? Share of voice is vanity. Sentiment and context are where buying decisions happen. What does AI say about your brand, not just how often? š https://eye.synapsedatagroup.com/?utm_source=linkedin&utm_medium=social&utm_campaign=geo50&utm_content=d02 #GEO #BrandStrategy #AIVisibility #Running